Good Communication Equals Better Business

Business Communication analyses how effective communication can be achieved in many organizations that are changing to meet new social, economic and technological demands. Communication is time-consuming and important. People in organizations spend a lot of time communicating. For example, research studies regularly ﬁnd that managers spend over 60 per cent of their time in meetings (Hargie et al. 1999, p. 1). In some cases they spend over 80 per cent of their day involved in communication (Hales, 1986). There is no corporate communication without a communication plane. In order for corporate communication to exist and be recognized as a profession in its own right, it must be based on an Indisputable methodological foundation. If communication can be seen as an objective then it must be seen in the company as essentially being able to support a development dynamic. There will be no professionalism in corporate communication without in-depth reflection on the communication plan. So what are the different mediums and channels for effective communication in business?

So, what is a communication channel? A communication channel is the method through which a message is sent to its intended receiver. We have many channels but the basic are oral communication, written communication and electronic communication.

Oral communication is the richest channel because it includes the body language and voice intonation, so it allows people to know immediately the feedback of the receiver. This channel includes a lot of methods like the face to face, mobile phone conferences, video meetings, speeches…This type of channel is used generally in organizations when there is a high probability of misunderstanding, or confusion. It can be also used when an organization wants to clarify or announce a plan to all workers in the same time, but it will be followed by an email explaining all the details. This type of communication can have an important advantage which is the build of relationships and trust and the fact that it can accelerate the making of a decision due to the immediate feedback of the receiver. In the other hand it has also a disadvantage that can reduce this type of channel which is that the spontaneous nature may lead to unwise statements; people are unable to refer to the communication once it is said unless a record is made. In a situation like the one we are experiencing because of covid-19, oral communication is very difficult to use since we are in quarantine in this case several tools can be used such as video conferences. We can suggest the use of zoom for the organization because it can support up to 200 participants, also the Google Hangout because is the most popular choice for this type of channel.

We can say that written communication is a set of all types of interaction in which we can use written words. It’s one of the two principal types of communication, which are oral spoken communication and written communication. Concerning the written communication, it is very common that in business, every business managers or owners is forced to develop some skills in written communication to be successful. Written communication helps to achieve a consensus within the organization and gives the ability to communicate and reach a big number of persons, it is also very affective as it gives others time to think and then react and it is also an organized way of communication that includes all concerned members of an organization. There are lot forms of written communication that are used in business communities such as memos, job descriptions, e-mail… Nowadays, good writing skills are important in the business world because we see that companies rely more on computers and new technologies so they can communicate and complete their tasks more easily. Business experts are warning that any positive qualities in business can be dangerous for the companies if they can’t be written in a piece of paper. We can say that written communication is important in the business world because all reports, documentations and e-mail replies are all these examples we need to depend on if we got good writing skills and a clear written communication.

Communication is a major issue for the socialization of individuals. Today, communicating with new means, new technologies, reflects the inexorable modernization of society. That’s why electronic communication will symbolize these new developments:

Electronic communication or e-communication is not that different from traditional communication. It defines the communication that takes place within the Internet. Communicating through the Internet will allow the company to transmit its information to its suppliers or customers remotely, quickly and efficiently. Its information will be accessible in real time. Today, the Internet is essential for businesses to make themselves known, get in touch with their customers and increase their visibility and as Anne Roumanoff, humoriste said : « Internet. We don’t know what we are looking for but we find everything we are not looking for ».

Without forgetting, the situation we find ourselves in today is an undeniable proof that electronic communication is truly indispensable in our everyday lives. Due to the Covid virus we use electronic communication to work, to study on line and to talk with our family, it’s in our time of need that we realize how important the impact of technologies and little things have in our lives.

In the end, we can reach the conclusion that business communication is held to a higher standard than everyday communication, it expresses how directors and employees communicate within an organization and how communication is managed in partnerships. Not only does business communication facilitate interaction in a company between its different departments and between co-workers but it also gives a company the ability to communicate on an international level without the hassle of going to a foreign country when meetings can be organized via video chats in a meeting room. Business communication became a must for every company because it is needed for its survival since this century depends on technologies to develop and invent new things which are beneficial for our future.

Business communication give an organization the ability to communicate in an oral, written and electronic manner within an organization and worldwide which make it more effective and make a company very successful when used to it fullest capacities.

Authors

RIBOUH Chaimae
SAMRAN Hiba
TAHIRI Manal
TAIB Farah
TOUIALLA Sanae

References

https://courses.lumenlearning.com/wm-principlesofmanagement/chapter/channels-of-business-communication/
https://www.inc.com/encyclopedia/written-communication.html
https://courses.lumenlearning.com/introductiontocommunication/chapter/evolution-of-mass-communication/