The Swedish brand is now involved in preventing Covid-19 through its social networks. H&M will aid international organizations, such as the Red Cross, to use its social media to spread messages about health and safety.
We will discuss how Moroccan companies are adapting their marketing efforts in this period of crisis, and shed light on some successful examples: What strategy did these brands put in place to ensure continuity while taking the situation into account? What made these brands maintain the link with their customers in times of social distancing? How are they helping out during this crisis?
Thanks to the strength of their business communication strategy, Starbucks has succeeded in making their brand recognizable and one of the most remarkable brands in the world.
Understanding the mindset of the socially responsible consumer is only one variable in the formula of success, and as long as consumer health-awareness continues to grow, companies and brands need to talk the talk and walk the walk, to be competitive.