Communication skills help to build and inspire people to work towards organizational goals; in this article, we’re going to highlight the most important communiaction skills that each worker should possess

Empathy

Several workers leave their companies for a more humanitarian environment, there’s a big incentive for companies to focus on empathy skills at the earliest possible time to keep their staff within the workplace. This quality gives the ability to an employee to look at things or problems from other people’s point of view and to understand their emotions.

Empathy, is more than just a simple concept mentionned in manuals of communication skills, it’s one of the most important keys that should be developped to achieve  interpersonnal relationship. According to Businessolver’s 2017 Workplace Empathy Monitor report, 96 percent of employees surveyed believed it was important to demonstrate empathy within the company, so whatever your statut (boss or employee), I think these questions probably turn in your mind : ” Am I showing more support to other employees ? And how can I do that ? ”

If you don’t really have a very specific answer, don’t worry about this, in this article, I will give you a few simple ways to take into consideration :

Being interactive with coworkers : You have to make sure that your speech doesn’t just focus on what you say; talk less and listen more gives others the opportunity to express themseleves and it helps you to understand, deeply, thoughts and feelings from their point of view.  

Show empathy through your body language : How you stand or sit spreads a strong message about how you feel. For example, if you are talking to someone and you have your arms crossed over your chest, this shows feelings of being annoyed or perturbed.To make a better connection, you should have your arms open, nod, smile, give a word of acknowledgement occasionally as you listen.

Don’t hesitate to take action : as a manager, if you know that an employee is going through family problems, don’t hesitate to give them a few days off so that he can resolve his problems and stabilize his mood, this decision will also have a positive impact on his productivity.

Don’t forget that, many people approve of the effectiveness of this attitude within organizations, Henry Ford said : “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from his angle as well as your own”.

Written communication

Written communication refers to any type of interaction through writing. Written communication requires a lot of effort. Communication is the pass to any business implicating more than one person. Written communication is essential in the modern world and is becoming more so as we engage in what is commonly called the information. In fact, written communication is the most common form of business communication. It is important for small business owners and managers to develop effective written communication skills and encourage them in all employees. Take the example of a report that we want to present: we must first collect all the necessary information, organize it in a logical order, and then write it down very carefully. This is not always the case with other forms of oral communication. Letters and reports reflect the image of the organization.

Public speaking

Public speeches can cover a wide variety of different topics. The goal of the speech may be to educate, entertain, or influence the listeners. Often, visual aids in the form of an electronic slideshow are used to supplement the speech and make it more interesting to the listeners.

Over the years, public speaking has played a major role in education, government, and business because words have the power to inform, persuade, educate, and even entertain. Forbes mentions that the single most difficult hurdle in many professionals’ lives is the ability to deliver a memorable speech. Public speaking is a necessary skill in a wide range of business positions .The ability to be persuasive is essential for a business professional. Delivering meaningful and effective presentations to any audience, whether business executives or the public, may require understanding different presentation strategies and how to communicate across national and language barriers for more efficient business communication ,it is also critical to understand the communication methodologies that are best used with groups and the techniques that are more effective with specific group compositions; that’s why public speaking has a crucial role in the process of building a business communication that has a huge impact on teamwork and connectivity between the executives and the workers. Finally and as an example of how a good speaker should be, we can mention Steve Jobs as a previous Apple CEO and Donald Trump as a great key exponent of the modern tenets of public speaking because his unique style defies all rules of classical rhetoric, yet he manages to connect with and rouse audiences on an emotional level.

Listening

James Cash Penney  once said that “the art of effective listening is essential to clear communication and clear communication is neccessary for management success “, so in order to maintin effective working relationships among employees and  management, active/effective listening is  key, for one  to be a good communicator one  must be an active listener and that could only  be acquired and developped with practice.

Active listening involves paying close attention to what the other person is saying through asking clarifying questions, taking notes, rephrasing what one hears by expressing the same message in different words with shorter forms, for instance : During an intra-company training session  on the use of a new software, when one’s supervisor is explaining actively listening to the information will affect positively on  productivity especialy when the trainees  have to do these  tasks by themselves using the new software. It is common to check your understanding by asking to the point and specific questions or use some expressions such as « so, what you are saying is..or so, it sounds to me as if… ».It’s also important that the active listner shows that he or she is involved  by combining  smile and nods of head to affirm that messages   are being listened to and understood, using eye contact and other non verbal signs are highly recommended .

Active listening has countless benefits in the workplace among which are building trust between the company  and its employees as well as between employees themesleves, resolving conflicts, reducing misunderstandings and creating a culture of respect by appreciating  each other’s perspectives before responding; all these benefits of active listening fosters a healthy work experience.

Non-Verbal Communication

When we talk about communication, we often mean the word that we use to express ourselves, as matter of fact it also includes implicit messages, which are expressed through non-verbal behaviors. According to experts, a substantial portion of our communication is nonverbal. Every day we respond to thousands of nonverbal cues and behaviors, including facial expressions, the tone and pitch of the voice, gestures displayed through body language and the physical distance between the communicators.

Here are six types of non-verbal communication: First of all, Facial communication. The look on a person’s face is often the first thing we see, even before we hear what they have to say and they are similar throughout the world for all cultures. Gestures are an important way to communicate. Movements and signals can be related to each culture next Paralinguistic, and it refers to vocal communication that is separate from actual language. This includes factors such as tone of voice, loudness, inflection, and pitch. Communicating through touch is another important nonverbal behavior and it’s called Haptics. Harry Harlow’s classic monkey study demonstrated how deprived touch and contact impedes development and how touch can be used to communicate affection, familiarity, sympathy, and other emotions. Last type is the Appearance which is the most important way to communicate. Our choice of color, clothing, hairstyles and other factors are affecting our appearance as the culture, which is an important influence on how our appearances are judged.     

Authors

• BOURHILI Sabah
• BOUAZZA Rachida
• CHAMI Abderezzak
• EL BOUALAMI Fatima Ezzahra
• BRITEL Houda

Resources

• https://www.askspoke.com/blog/support/workplace-empathy/
• https://www.mindtools.com/pages/article/EmpathyatWork.htm
• http://www.yourarticlelibrary.com/business-communication/written-communication/written-communication-meaning-advantages-and limitations/70195?fbclid=IwAR0UQodHG8J8lGQzQqaUHaDUvoTRZVcDsm0nhPi6DcVUwWYYYyBmhOaLOmY
• https://www.verywellmind.com/harry-harlow-and-the-nature-of-love-2795255
• https://www.skillsyouneed.com/ips/active-listening.html

Wе will еxрlаin hоw аnd why it’s gооd tо hаvе rеаl intеrnаl соmmuniсаtiоn. The latter mаkеs it роssiblе tо shаrе соmmоn vаluеs ​​аnd mаkе аll tеаms аdhеrе tо thе сulturе оf thе соmраny. Mаnаgеmеnt thеrеfоrе hаs аn imроrtаnt rоlе in this соnсерt. It еmbоdiеs thеsе vаluеs ​​аnd аllоws еvеryоnе tо wоrk in thе sаmе dirесtiоn. Bеfоrе gоing furthеr, it is а gооd idеа tо dеfinе а littlе bit thе соmmuniсаtiоn strаtеgy within thе frаmеwоrk оf а соmраny. In gеnеrаl, thе соmmuniсаtiоn strаtеgy is nоthing mоrе thаn thе wаy in whiсh а соmраny рlаns аnd сооrdinаtеs thе еssеntiаl асtiоns еnаbling it tо асhiеvе its соmmuniсаtiоn оbjесtivеs. Gооd соmmuniсаtiоn with еmрlоyееs is еssеntiаl tо thе suссеss оf thе businеss, аs it is rесоgnizеd thаt еmрlоyееs whо dо nоt knоw whаt is еxресtеd оf thеm rаrеly dо whаt is еxресtеd оf thеm. Ассоrding tо а study by thе Аmеriсаn соnsulting firm “Tоwеr Wаtsоn”, it hаs bееn rероrtеd thаt соmраniеs thаt соmmuniсаtе mоrе еffесtivеly with thеir еmрlоyееs аnd саrе аbоut thеir орiniоns gеt mоrе sаtisfасtiоn аnd lоyаlty соmраrеd tо соmраniеs whоsе еnvirоnmеnt is rерulsivе, аnd thus inсrеаsе thе rаtе оf nоn-соntinuity in wоrk. Аn imроrtаnt еlеmеnt оf соhеsiоn within tеаms, intеrnаl соmmuniсаtiоn is а vесtоr оf suссеss fоr thе соmраny. Whаt аrе thе оbjесtivеs оf thе аррrоасh? Hоw tо sеt uр аn еffесtivе intеrnаl соmmuniсаtiоn strаtеgy? Whiсh suрроrts tо usе?

Whеn dоеs соmmuniсаtiоn bесоmе еffесtivе аnd рrоduсtivе ?

Thе bаsiс dеfinitiоn оf соmmuniсаtiоn is: trying tо undеrstаnd еасh оthеr by tаlking аnd еxсhаnging idеаs. Аny tyре оf соmmuniсаtiоn imрliеs sоmе sоrt оf diаlоguе аnd rесiрrосity frоm thе соmmuniсаting mеmbеrs. In а mоrе рrоfеssiоnаl fiеld , соmmuniсаting is dеfinеd by bеing аblе tо suссееd in а соllесtivе рrоjесt, аnd tо thаt аll thе раrts оf this рrоjесt shоuld bе оn thе sаmе sidе shаring mutuаl оbjесtivеs аnd idеаs, аnd аdditiоnnаly аll оf thеm shоuld bе аwаrе оf thе stаkеs, аnd bе fully соmmittеd tо thе suссееss оf their соmmоn асtivity .

In оrdеr tо асhiеvе thаt, соmmuniсаtiоn must bе еffесtivе аnd рrоduсtivе. Еffiсiеnсy by dеfinitiоn  is рrоduсing thе еxресtеd rеsults аnd асhiеving  gоаls set, sо wе саn оnly tаlk аbоut еffесtivе соmmuniсаtiоn if it is аblе tо rеасh its рurроsе, аnd tо thаt thеrе is а lоng list оf stерs. Thе mоst imроrtаnt оnе is thаt yоu nееd tо knоw еxасtly whаt аrе yоu еxресting frоm соmmuniсаting with оthеrs, аnd stаy аwаrе оf thаt thrоugh thе whоlе рrосеss оf соmmuniсаtiоn, sо thаt yоu саn usе аll thе tооls in yоur disроsitiоn tо еnsurе thаt оthеr mеmbеrs will rесеivе yоur mеssаgе сristаl сlеаr .

Hоw dоеs соmmuniсаtiоn bеnеfit thе соmраny?

Thе соmmuniсаtiоn оf аn оrgаnizаtiоn соvеrs а sеt оf struсturеs аnd рrосеdurеs. Thе оvеrаll оbjесtivе оf intеrnаl соmmuniсаtiоn is tо mаnаgе орtimаlly thе rеquеst / оffеr соuрlе оf infоrmаtiоn in thе оrgаnizаtiоn. Thе сhаrасtеristiсs оf thе rеquеst must bе intеgrаtеd: dеmаnd еvоlving оvеr timе (dереnding оn thе еvеnts), vаriаblе ассоrding tо рlасеs аnd соntеxts (аll sеrviсеs оr еstаblishmеnts dо nоt hаvе thе sаmе nееds) аnd diffеrеnt dереnding оn рорulаtiоns (thе еxресtаtiоns оf а wоrkеr аrе nоt thе sаmе аs thоsе оf а mаnаgеr). Fасеd with this, thе оffеr must bе rеgulаr. Рrоfеssiоnаlism is еssеntiаl аnd аssumеs thаt thе соmmuniсаtоr bе а mаn оf listеning, оf diаlоguе.

Whаt аrе thе bеnеfits оf еffесtivе соmmuniсаtiоn in a соmраny?

“Thе аrt оf соmmuniсаtiоn is thе lаnguаgе оf lеаdеrshiр”, Jumеs Humеs, thе bеst usе оf соmmuniсаtiоn аsресts оnе оf thе rеаsоns nесеssаry fоr thе рrоgrеssiоn оf thе соmраny, sinсе cоmmuniсаtiоn is а sоurсе оf infоrmаtiоn tо thе оrgаnizаtiоnаl mеmbеrs fоr dесisiоn-mаking рrосеss аs it hеlрs idеntifying аnd аssеssing аltеrnаtivе соursе оf асtiоns. Cоmmuniсаtiоn рlаys аn imроrtаnt rоlе whеn thе еmрlоyееs еxсhаngе thеirs skills with оthеrs аnd tаkе аdvаntаgе by sеlf-instruсtiоn. It helps in improving mоtivаtiоn оf еmрlоyееs tо раrtiсiраtе in organizational change; mаnаgеrs must bе аblе to еffесtivеly соmmuniсаtе thеir visiоn tо thе rеst оf thе оrgаnizаtiоn (Rаdоviс Mаrkоviс, M. аnd Оmоlаjа M, 2009) and build strоng rеlаtiоnshiрs with еxtеrnаl аudiеnсеs аlsо build strоng sоlid соmmuniсаtiоn аbоut рrоduсts, sеrviсеs аnd соmраny сulturе аnd vаluеs.

All in all,  effесtivе соmmuniсаtiоn is оnе оf thе mоst роwеrful tооls fоr еvеry оrgаnizаtiоn’s suссеss. Соnsidеring thаt mоst оf thе рrоblеms еnсоuntеrеd in thе wоrkрlасе аrе соmmuniсаtiоn rеlаtеd, еstаblishing аn еffесtivе соmmuniсаtiоn саn оvеrсоmе аll thе misundеrstаndings аnd dysfunсtiоnаl bеhаviоrs, аnd build аn аtmоsрhеrе оf trust аnd sесurity whiсh will inсrеаsе thе еmрlоyее’s рrоduсtivity. To rеаlizе thе imроrtаnсе оf еffесtivе соmmuniсаtiоn in оrgаnizаtiоns,  аsk yоursеlf this quеstiоn: In whiсh оrgаnizаtiоn wоuld yоu bе mоrе рrоduсtivе аnd mоrе аblе tо асhiеvе yоur gоаls? : Оrgаnizаtiоn whеrе yоu аrе wеll infоrmеd аbоut еvеrything gоing оn аnd whеrе thеrе is а сlеаr еmрhаsis оn соmmuniсаtiоn рrосеdurеs. Оr yоu wоuld rаthеr wоrk in thе оrgаnizаtiоn B whеrе thе соmmuniсаtiоn bеtwееn еmрlоyееs is mоrе diffiсult аnd thеrе is а lасk оf сlаrity!

Authors

• MOUKNI HAJAR
• KINANI WAFAE
• MINOUBI FATNA
• KACHANI MOUAD
• NIFAI REDA

Resources

• https://www.airtract.com
• https://management.efe.fr/2016/12/19/secrets-dune-communication-efficace/
• https://scholarvox.com/catalog/search/searchterm/Communication%20interne?searchtype=all

Have you ever asked yourself how did Google Company succeed?

I know you did, but do you really know the answer? As we all know the principal concurrent of Google is Microsoft with Bing. Both have had a high level of innovation had attracted scientific minds. They were following exactly the same goals but only Google company became the leader. What made Google special was not their ability to think differently, nor their ability to build such a huge company, what have made Google special is the use of ultra-modern ways to communicate in the organization, the company gives employees freedom to express their point of view and contribute to  innovation; any employee can directly talk to the ultimate boss too; also employees can work 24*7 even when they are at home, they can receive work emails from their superiors and do video conferencing to discuss project.

In contrast great companies should all have a good business communication, they should encourage exchanging information; boost their employees’ and managers’ communication to achieve their organizational goals. It seems normal however, studies show that 60% of companies don’t have a long-term strategy for their internal communications (workforce) in fact, 74% of employees have the feeling they are missing out on company news (Tribal impact), 57% of employees report not being given clear directions and 69% of managers are not comfortable communicating with the employees in general. (HR Technologist) and only 5.9% of companies communicate goals daily. Aren’t you surprised?

Since effective communication between workers is a key part for any company’s success, it is obviously necessary for business leaders to recognize its importance in making the objectives clear for everyone, and to know the different basic forms of communication to implement in the workplace. Besides, business communication includes external communication between the company and its stakeholders that needs to be concise under a stated purpose to ensure better sales, better performance and maintain a good relationship. After all, business communication can be seen from three different angles. Tackling the first description, the structure of communication is bifurcated into two categories which are formal and informal communication.

Regarding the second description which is related to the medium, we distinguish between verbal communication whether it’s written or spoken words, and non-verbal form which occurs in actions as the following saying states “action speak louder than words”. In my opinion, a communication cannot be completed if non-verbal means are included! The third description is based on the way information flow within a formal set up in the organization. In fact, we distinguish between downward communication which involves the communication from a superior to a subordinate, the upward form where messages flow from the bottom level of the hierarchy to the upper level, and finally the lateral or horizontal form of internal communication where communications occur between persons within the same level of organizational hierarchy.

As standard as its presence may seem, business communication has a crucial role in the realization of company’s objectives and goals. Goals are smaller things that could be planned on a day to day basis which can make up for objectives that are considered in long term. Both of them are important in all aspects of life, although they are paramount in managing successful organization and to ensure its survival. With clear and measurable ones, the company can measure its progress and can know where it is going. Many companies fail to execute strategy because of the lack of goals and objectives, since goals help the building blocks of the overall strategy, which leads to an objective. For each company, both managers and employees need to know company’s needs and what they are supposed to accomplish, in order to make it much easier for them to contribute.

The objectives of an organization are classified into four categories, firstly the financial objectives which aims at the maximization of the profit and the growth of the company. Secondly, social objectives such as good working conditions and the participation of employees in making decisions. Thirdly, environmental objectives, such as production methods that preserve the environment and natural resources. Finally, the societal objectives.  Therefore, spending time discussing the strategy and all business affairs could help companies with the goals they strive for and help them to achieve their long-term objectives. After defining its internal communication objectives, the company must invest in external communication, especially to improve its image.

A brand image policy seeks to trace a territory and to impose it on the various expressions of the company. Business Communication is about creating conditions of independency. Everybody must participate in the same institutional message. To ensure this homogeneity, the most effective thing for the enterprise is to consider a certain value and bypass it to the following acts of communication of institutional message, publicity-product, visual communication, sponsoring action, etc. If we consider “Slogans” that companies use to express a message about their brand we will find for example:” Refresh the world. Make a difference” Coca-Cola’s, “Create more smiles with every sip and every bite”  Pepsi’s.

They have crossed the boundaries, conquered hearts and minds thanks to a good communication. You certainly know these two brands, no one has ever been spared by their notoriety neither their influence. In the field of refreshments; it became evident to ask people about their favorite coke and be sure that they will say one of those. It became a history, an experience a memento talking about those two American giants. Coca-Cola and Pepsi, an endless communication war, but which brings a lot of money-37 billion Euros of annual turnover in the account of Coca-Cola, and more than 50 billion Euros in the account of Pepsi which is more diversified than Coca-Cola. In final, they teach us that communication is the key to success for any business company to achieve a vast amount of clients and earn their loyalty, and more, to realize their goals and objectives.

In the age of technological revolution, organizations are living in an environment characterized by a strong technological potential which leads them to set up new ways of working involving a change in the way how employees communicate. That is to say technology is used by organizations in many ways, it is a vicious circle of which purpose is improving communication and the flow of information between the various departments of an enterprise, HR relies on technology to select, train and develop employees. Accounting employees rely on technology to record and control the different transactions realized by the company. Management relies on technology to communicate with those they supervise; it is done by using new technological platforms that enable employees to communicate easily with each other as Google hangouts, slack which are so easy to handle.

I’d like to point out that technology is a blessing, especially in business; to illustrate this, let’s take an example of an organization of which employees are spread over different regions, imagine the situation if there was no technology, the company wouldn’t success to coordinate with all the employees. But we can’t simply overlook the negative aspects and effects of a misuse of technology, we mean by that employees who spend their working time surfing in social media and other useless applications, the harmful effect of this fact, you can waste much of your time without being aware, because it takes you to another world you have imagined that it is less boring, it interrupts your working time, reduces your productivity. “In a recent study using a NASA workload scale which measures stress, they found that people who were interrupted during their working time with phone calls and messages had higher levels of stress, frustration, feeling of time pressure and mental workload.

From these facts, to succeed in your organization, you have to set up a great internal communication strategy that enhances collaboration across your organization!

Authors

• El machrouhi Zineb
• El Faizi Fatima Ezzahra
• Nouhaila Bouziane
• Aboubakrine Diallo
• Ibtissam Beradi

If you ask any manager what mission is most important to them, they will often say “motivate employees”. The question is : What exactly motivates employees? And how can motivation impact employees’ performances.

Here are immediate actionable tips to increase employee motivation in the workplace; first of all, don’t let employees become bored; you must create a social climate for employees through group work, which confirms the theory of Elton Mayo on (social man), Man is there for not only an economic being but also has motivations related to the interest of the job. Let them pick a project or give them the opportunity to propose a new project to you. Chances are they’ll pick something they’re interested in, something innovative, impressive and useful to the company and something you may not have even thought about yourself.

Also, you can value individual contributions; their individual efforts and contribution play an important part of the company’s overall goals and direction. Employees will take pride and be engaged in their work if they are aware of how their efforts create an impact the organization; regardless of how big or small their contributions are. Managers do not have to reward their employees with gifts every single time they did a good job at a task. At times, a simple “Thank You” or “Great job” will suffice.  These meaningful words acknowledge effort, build loyalty and encourage people to work even harder.

Without forgetting the right environment to work in; when it comes to managing your employees, one of the most important things you can do for them is to provide the right work environment. A workspace should empower employees to do their best work. But it’s not just about physical comfort. “It’s also about designing work to suit workers’ cognitive and psychological characteristics, adjustable standing desks and well-positioned computer screens can not only alleviate pain but can also affect employees’ emotional well-being and promote focus. Remember, employees can’t do their best work in an office they find disruptive. Consider creating a comfortable, productive space that encompasses everything from ergonomic furniture to temperature-regulated interiors. Prioritize onboarding and training is realizing that a sink-or-swim mentality doesn’t work when the aim is to cultivate high-performing teams and a positive work environment.

And of course, take care of physical health: every employee cares about being productive, being in good physical and moral health will allow them to be more beneficial and eventually have a less stressful day. Initially, the concept should be easy to use, create an online based-programs that are accessible for smartphones which offer employees track fitness, help them with their diet by making a schedule and count calories programs. And also suggest other activities and exercises which are relatively simple which all workers or most of them feel comfortable doing, and adapt these exercises to their evolution overtime to manage their health. In addition, organizations are progressively bringing wellbeing professionals on-site for their workers to get to. It can include wellness coaches, nutritionists, physical specialists, coaches, therapist and more.

Finally, the company can provide some entertainment methods: Finding fun ways to motivate employees empowers a positive work environment. It shows that it’s not all about work; a little loosening of professionalism can go a long way toward encouraging your workers. The organization can also offer something outside the work to make sure the workers can get along even outside the work environment by organizing sports, team work or a dinner in a specific restaurant according to the culture of each, so they can exchange their cultures.

It goes with no doubt in the business world today that employee motivation is a key factor in improving your bottom line. Many studies have suggested that a decrease in employee motivation had a significant impact on the bottom line of the company’s studies (70% percent of American employees lack engagement and motivation, which costs a yearly 450 to 550 billion dollars in lost productivity-Gallup study on “State of the American Workplace”). This would lead many of us to ask how you improve your overall employee motivation. Job performance can just like work motivation be divided in task and contextual performance. The performance can simply be measured over time. After a specific period they can see if the performance of an employee is increased or decreased. There are variables that influence the job performance. The most important variables are joy, interests, money and power. All of these variables have a positive influence on the job performance.

In short, one can say that motivation has a positive effect on the job performance of employees within an organization. Both intrinsic as extrinsic motivation have a positive influence on the job performance. Managers can use this information within an organization to motivate their employees which will increase their performance.

Authors

• EL MOUMNI CHAIMAA
• ELBAYA HOUSSAM
• ESSADIKI NOUHAILA
• HADDOUBI HAJAR
• EL RAITI ANAS
• HOSSAINY OUSSAMA

References

• https://www.thebalancecareers.com/how-great-managers-motivate-their-employees-1918772
• https://www.coburgbanks.co.uk/blog/staff-retention/stop-employees-getting-bored/
• https://inside.6q.io/employee-motivation-important/
• https://www.unitedway.org/blog/five-steps-to-improved-physical-health
• https://www.researchgate.net/publication/322340840_Influence_of_FunEntertainment_at_Workplace_on_Employee_Performance_in_Sri_Lankan_IT_sector
• Practical and Effective Management of Libraries : Integrating Case Studies, General Management Theory and Self-Understanding ; author: Moniz, Jr., Richard;Editeur: Elsevier Science; Publication Year: 2010

In this article, we will attempt to demonstrate the elements that allow good and successful leadership within a multicultural environment.

In order to become a successful leader of  multinational corporation, you are constantly required to improve your circle of competence by enhancing your skills, and opting for a multicultural management approach , a multicultural environment in a business  context refers to  a group of participants from different countries or regions interacting and bringing different values to an economic entity.  We can define cross- cultural management as the study of the influence of societal cultures on managers and management practices as well as the study of the culture orientations of individual managers and organizations members.

One of the key elements that can be mentioned when it comes to leadership in a global context in the notion of “cross-cultural leadership” this term refers to leadership in which a leader endeavors to influence the activities and goals of a culturally diverse group by appealing to their systems of shared knowledge and meaning. Cross-cultural leadership recognizes the moderating effect that culture can have on leadership processes. It also seeks to discover the similarities and differences between cultures as to what is generally considered to constitute appropriate and inappropriate leader–follower relations. In order for a leader to have successful interactions within an international context, he/she will have to try to understand the culture, respect it,  abide by it and search for similarities in order to relate to it so that the business goes smoothly and with the least amount of difficulties. We like to think of the cross-cultural leadership as a gradual approach and one that takes time in order to develop and succeed. 

International companies need to understand the fundamentals of intercultural interactions and the culture in which they operate in order to have a successful leadership experience and opt for a multicultural management strategy that takes into consideration all the elements that a culture represents.

In today’s globalized reality, organizations have to benefit from the innovative and productive input from a culturally diverse team. The only way to achieve this is to assure a high quality communication, that every team member implements: one’s knowledge, motivation, skills, behavior and effectiveness to avoid cross-cultural misperceptions.
A leader has to develop his/her communication skills to coordinate the work of his/her team; without continuously improving communication techniques, the message will not reach its goal and so the work too will crash at the hand of confusion and misinterpretation. The fundamental key is to deal with a cross- cultural communication as you would with any and every managed activity: by determining a target, outlining what to do, and checking afterwards that you have attained that objective. With using, during each step, communicative resources, such as gestures, language, and voice, effectively. Only in this way, you can lead the team and build an efficient communication behavior. Intercultural communication competence is more than delivering, accepting and understanding a message, the message must also affectively achieve the communication purpose, punctual, situational, and on target.

The most effective metaphor is definitely to see leaders as sport coaches. At the beginning, they sit on the bench, observe, and read the different needs of their players, and then they integrate and simplify the complexity, indicating the strategy for the game. In doing so, they need to be flexible and adaptable to the context and to the players.
The key factor in being a successful leader is the combination of the person and the situation surrounding him/her, which can be also defined as situational leadership. In this framework, self-awareness, self-regulation and organizational awareness play a crucial role in understanding how to act and behave in a given context with a given group of people to achieve a certain objective. The key for great leadership is the ability to embody more than one style at a time and to alternate them. A great example of international leader is Carlos Ghosn, CEO of Nissan and Renault, once declared in an interview “Leaders of the future will need to have a lot more sensitivity and global empathy, not just for people from their own countries, but also for people from different countries and cultures”.
In conclusion, if we bear in mind our coach, we can review our module on intercultural teals and leadership. Anytime we meet someone different from us, we need to start by looking at ourselves, being aware of our strength and recognizing them in others is the key to being a successful leader in every situation and, in particular, in an intercultural environment.

Authors : 
• ELMASKAOUI Nabila
• ELAASRI Inasse
• ELKADIRI Zayneb
• ELOUAZZANI Imane

Resources :
•Marturano Antonio and Gosling Jonathan (2007) “Leadership: the key concepts”, Taylor-Francis, 256 pages.
•https://www.cubiks.com/insights/what-does-it-take-lead-across-cultures?fbclid=IwAR1dW0BErDwHGPe_Njj7B2QR04PMk2kAw9LOgssSli3uoCPndiawypmmnno
•https://www.youtube.com/watch?v=fuHj3jsBdKE&feature=youtu.be&fbclid=IwAR2IM6_r4hMCjOS4A-1-P7dgyucCFPxvANQacrqWwnKlyAfHO5pKkyYBIt8
•https://www.youtube.com/watch?v=M78uLYYrePI&feature=youtu.be&fbclid=IwAR3FK0pkexocKGQ15tjUNp6aByK2hq3qHrWGD53nzlvVm2ckJpYXgZAAmQE
•https://www.oxfordbibliographies.com/view/document/obo-9780199846740/obo-9780199846740-0074.xml
•https://www.myaccountingcourse.com/accounting-dictionary/multinational-company