Do you Want to Ruin your Business? Ignore this Article.

“The single biggest problem in communication is the illusion that it has taken place” (G. B. Shaw). Despite being short, this quote sums up everything that can be said about the importance of mastering communication in our human relationships. Besides, as in any other field of life, communication has also a primordial place in business.

Globalization…Let’s Talk Business Communication

Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skills for firms to develop in order to have a competitive advantage in international business.

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