Understanding the mindset of the socially responsible consumer is only one variable in the formula of success, and as long as consumer health-awareness continues to grow, companies and brands need to talk the talk and walk the walk, to be competitive.
Communicating within the global economy has an impact on the business communication and the workplace, so the use of technical communication tools has become necessary, especially in our current crisis.
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“Leaders of the future will need to have a lot more sensitivity and global empathy, not just for people from their own countries, but also for people from different countries and cultures”, Carlos Ghosn, CEO of Nissan and Renault.
Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skills for firms to develop in order to have a competitive advantage in international business.
Morocco made a very effective plan action to communicate effectively with the public, engaging national and local authorities to protect individuals and the public health during this crisis. Still, the measures that were taken by the Moroccan government and the national organizations in terms of communication have had both positive and negative impact.