Globalization…Let’s Talk Business Communication

Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skills for firms to develop in order to have a competitive advantage in international business.

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Is Morocco Communicating Effectively during Coronavirus Crisis?

Morocco made a very effective plan action to communicate effectively with the public, engaging national and local authorities to protect individuals and the public health during this crisis. Still, the measures that were taken by the Moroccan government and the national organizations in terms of communication have had both positive and negative impact.

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