Can you imagine running a business without communication? If yes, then you may have serious efficiency problems that would lead to money out of your company’s pocket. It’s therefore essential to note that communication has a vital role in all aspects of your business. As a feature of socially defined people, everyone is in communication with the others in the social context. Whatever the content is, individuals should exchange and share thoughts, news, in other words they should communicate. In this regard, especially in organizations where formal and informal communication exists, communication within organization plays a vital role in structuring the organizational activities, objectives, company policies and strategies. Communication plays a fundamental role in balancing individual and organizational objectives.

Effective communication is nothing but the presentation of views by the sender in a way best understood by the receiver. The communication is said to be perfect when both of sides assign or understand the same meanings to the message and listen very carefully to what all have been said. Being able to communicate effectively and fluently is the most important of all life skills. You only have to watch a baby listening attentively to its mother and trying to repeat the sounds that she makes to understand how basic the urge to communicate is.

Just delivering a message is not enough, so what makes the communication effective? The sender should transmit a clear, simple and meaningful message and of course if the information is incomplete, it can lead to wrong decisions that’s why it should be a complete and precise, also the information must be free from errors and grammatical mistakes, the sender should take in consideration the attitude, language, education level and position of the receiver and finally the message must send back the sender’s courtesy and respect towards the receiver.

Business negotiation is a conversation that takes place between at least two workers in an organization or two organizations discussing every part’s needs and interests to gain mutual benefits. The good negotiation in business communication must lead to satisfaction to both parts and we can realize that through some skills:

• • Interpersonal Skills: it’s the ability to communicate effectively through verbal communication and non-verbal communication
  • Active Listening: before talking the negotiator must listen well to what others say and pay attention to non-verbal messages to interpret their talk and try to identify underlying causes of conflicting situation
  • Emotional Control: it refers to the ability to control, understand and manage the own and others emotions also to express them appropriately
  • Collaboration and team work: it’s the ability to be creative, participative and accepting other’s views in a team or group
  • Empathy: it’s the ability to share someone else’s feelings or experiences to realize win/win relation and finding mutually agreeable outcome
  • Patience: it’s about responding rather than reacting with impulsive way, resolving disagreements and conflicts positively to carry out a peaceful conversation
  • Confidence: every part should talk with confidence like he is sure of what he says.

Good negotiations are very important as they contribute much to business success and build better relations and the aim of any negotiation is to reach to an agreement that results in mutual benefits. Negotiation is a give and take process which means giving concessions to the other party which means little to you but means a lot to them.

The Important Factors that affect the process of business negotiation  are authority and credibility. Let’s start with authority which is the first key factor affecting any negotiation. Negotiation may start with deliberation but to be effective, it has to end up in a conclusion or settlement. For this, both the parties should have the power or authority to conclude the deal. Last and not least, credibility in the way that trust and mutual confidence are very relevant in any process of negotiation.

The secret of effective communication is understanding others as well as ourselves; we can then employ positive influences in our business negotiations and relationships that make agreements valuable for the teams involved.

For good negotiations we are supposed to have what ‘s called continual communication, which can be considered either an asset or an obstacle to establish an good founding relationship, solves problems and facilitates the process as well as to reach an agreement; by avoiding unproductive behaviors like competition or avoidance, one of the most necessary qualities for a good negotiator is to know how to listen carefully and with reflection whatever he/she is told.  One must accommodate his/her speech to those to whom they talk and that everything they say contributes to the final goal, which is  convincing the intelocutor.

All negotiators, whether they are in the process of drafting a contract or solving a conflict, must communicate responsibly to ensure the success of their efforts. The success of their communication rests on an active balance between listening which means the ability to understand and share the feelings of another (empathy) and speaking using persuasion or the art of influence.

Authors

• ABBAZ AMAL
• AIROUD MANAL
• ATIK MOHAMMED
• BALGHZAL AMINE
• BENSAID OUMAIMA